Agent Success Story: How Fatima Closed 12 Deals in Q1

Meet Fatima Al-Rashidi, one of our top-performing agents who closed 12 property referrals in the first quarter of 2026. Here's how she did it — and how you can replicate her approach.

Background Fatima joined That Place Home Living as an agent in late 2025. With 3 years of experience in Dubai's real estate market, she understood the landscape but was looking for a more structured way to earn commissions on short-term rentals.

Her Strategy: The 3-Pillar Approach

Pillar 1: Data-Driven Prospecting Instead of cold-calling random property owners, Fatima used our market data dashboard to identify buildings with high vacancy rates in Business Bay. She focused specifically on this area because of its strong corporate demand, proximity to DIFC and Downtown, and the growing number of canal-view towers entering the market.

Pillar 2: The Personal Touch Fatima doesn't send generic emails. For each property owner she contacts, she prepares a custom revenue projection showing what their specific unit could earn as a serviced apartment. She uses our branded pitch deck template but personalizes it with the owner's building name and unit type.

Pillar 3: The Follow-Up System Most deals don't close on the first contact. Fatima follows a strict follow-up schedule:

• Day 1: Initial outreach with personalized revenue estimate
• Day 3: Follow-up call to answer questions
• Day 7: Share a success story from a similar property in Business Bay
• Day 14: Final check-in with an updated market report

The Results In Q1 2026, Fatima:

• Contacted 45 property owners in Business Bay
• Had 28 serious conversations
• Closed 12 referral deals (27% conversion rate)
• Earned consistent commissions through our tiered structure
• Now earns 2% recurring commission on every booking at the properties she referred

Fatima's Advice for New Agents "Don't try to sell. Instead, educate. When property owners understand the market data and see what similar properties in their building or neighborhood are earning, they sell themselves. Your job is to be the trusted advisor who presents the opportunity clearly."

Want to follow Fatima's approach? Register as a That Place Home Living agent and get access to the same tools, data, and training that made her successful.